Erica Schmidt Jabali

  • Copywriter. Content Creator. Creative Director. Storyteller.
  • San Jose, CA

Writing killer copy that converts and captures the attention of your target consumer. Your customer is waiting to hear from you … what will you say?

The best content writers had other lives before writing – lives that inundated us with stories from our interactions with thousands of people – so that when we sit down to write for you, we can pull from that vast understanding of the human experience to ensure your content speaks directly to your customer.

Basically, effective content creation comes down to knowing what your target audience thinks, wants, and is going to get from you or somebody else – so let’s make sure it’s going to be you.


Freelance Creative Director at YDraw

2014 – Current

Write Whiteboard Animation Video Scripts, both voiceover and corresponding art plan descriptions. Clients include: Disney, Johnson & Johnson, Proctor & Gamble, Booz Allen, Energizer, EPA, Aflac, Google, and many more.

Freelance Writer at Self-Employed

2013 – Current

Writing compelling copy that works for clients all over the world. Experience with clients from all types of industries.

English/Writing Instructor at De Anza College

2011 – 2015

Teach personally designed writing curriculum for summer program with over 90% of students rating the course “Just Right” every year.

English Teacher at SJUSD

2004 – 2012 San Jose, CA


BA in English at San Jose State University


Single Subject Secondary Teaching Credential at National University


English/Language Arts

MS in Teaching at National University



Whiteboard Animation Video ScriptsMarketing CopywritingWebsite CopyBlog WritingCommercial ScriptsEmail BlastsSales LettersCurriculum Design